As with most things it’s a full variation of the component parts of a movie that draws me in, from plot basis to poster art & trailers I need more than just the viewing of the finished film to feel fully engaged.
One of these components is 'Tag Lines' the films 'Slogan' that can often be seen on poster & cover art and more recently viral advertising, and of course spoken in a booming, gruff, masculine tone on trailers as a literal 'Sound-bite'.
It's purpose is to sell the film to us, laying out it's essence, mood and meaning, and making an immediate connection.
Of course the 'Tag Line' isn't always the perfect partner for a film and some movies don't have them at all but personally I think it's a brilliant marketing tool and so I've decided to share a few of my favourites with you…
- A Monster Science Created - But Could Not Destroy! - Frankenstein (1931)
- From the Moment they met it was Murder! - Double Indemnity (1944)
- Sister, sister, oh so fair, why is there blood all over your hair? - Whatever happened to Baby Jane (1962)
- For Three Men The Civil War Wasn't Hell. It Was Practice! - The Good, The Bad & The Ugly (1966)
- They're young...they're in love...and they kill people. - Bonnie & Clyde (1967)
- Don't go in the water. - Jaws (1975)
- A long time ago, in a galaxy far, far away... - Star Wars (1977)
- Just when you thought it was safe to go back in the water. Jaws 2 (1978)
- In space no one can hear you scream. - Alien (1979)
- These women are serious about their taste in men - Cannibal Women in the Avocado Jungle of Death (1989)
- Bernie may be dead, but he’s still the life of the party! - Weekend at Bernie’s (1989)
- Having a wonderful time, wish I were here. - Postcards from the Edge (1990)
- The true story of a real fake. - Catch Me If You Can (2002)
- Getting back was only the beginning
- Synchronize your watches. The future's coming back…
- Do You Remember... The Future?
- Roads? Where we're going, we don't need roads!
